Shopping locally and from small businesses is a topic that seems to be discussed more and more these days. Whilst it’s amazing to support independent shops and services, you might not always be in a position to spend with them so here are some top tips for alternative ways to show your support:
Social Media - if you follow businesses on Facebook, Instagram, Twitter or other social media platforms, give their posts a like, comment or a share (or all 3!). It helps spread the word which, for a small business, is so important.
Word of Mouth - if you’ve bought something from a small business or received fab customer service then shout about it! Recommend them to your friends and family.
Lend Some Moral Support - it can be really tough running your own business so check in with the stores on your local high street, see how they’re doing and what they’re up to. Friendly faces are always welcome, even if you’re not buying anything that day!
Don’t Ask For Mates Rates or Freebies - profit margins for small businesses can be really tight and, whilst in an ideal world, they’d be able to give freebies, charitable donations and discounts regularly, it’s just not always possible. Equally, if a small business is offering a discount or donation, know that it’s a big deal for them to do so!
When You Can Buy From Them, Do! - every single sale is important to an independent business, no matter how small. Not only does it help to pay the bills, it’s also a big confidence boost to know that customers love what they are doing!
[Words inspired by a post by The Girls Mean Business]